When cars where not prosecuted

Cars used to be objects of desire. For a reason.

Mechanical engineering and aesthetics combined into freedom-generating machines.

Lately, cars are punished. Governments make you feel guilty for driving instead of taking their malfunctioning trains.
You're finger-pointed as part of the problem instead of the solution.

FALCA comes from the proud tradition of car photography. Long hours. Early calls. Doing a lot with few. We still love it.
And we still believe there's a natural alignment between great results and clients who see cars as what they are:

Beautiful.

So good car photography is beautiful too.

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Lexus × Barcelona

Client: Julie Coonen
Agency: @Benoît Lamy
Photographers: Anton Watts & Angelo Sgambati
Agent: Christian Severin
Talent: Sophie Maxim & Antoine Silvestre

Local production by @Falca, giving support to Severin Wendeler Creative Lab GmbH

#Lexus #CarPhotography #Barcelona#AutomotiveProduction #FALCA