Luxury × advertising × results 2025–2026

Status: not written yet. Ignasi writes this article. No article text exists in the source files (vault, checked 02/11/2026); only the research pack.

Series installment 2 (luxury), after "How do brands who win at Cannes perform?" (finance).

The data is ready in report.md and data.json. Do not publish this page until the article is in.

Data: FALCA Backrooms report. Also on Ignasi's Substack: Las Métricas (lasmetricas.substack.com).