Seoul, Korea. For the launch of the new Puma Speedcat, we were commissioned to produce a campaign around one of K-pop's most recognizable faces, Rosé. The concept: reconstruct her childhood bedroom inside a studio, down to the smallest detail. Photographs from her early years, personal objects, textures and light that made the space feel lived in rather than built. A set designed to carry the weight of memory. Production by FALCA, service production by Keystonefilms.