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This time, we had the wonderful opportunity to visit Serbia and bring to life an exciting project for Puma Sportstyle. The focus was on the Puma Inhale sneakers, part of Puma’s collaborative line with the legendary rapper A$AP Rocky. It was a truly amazing project. Thanks to the talented art and production team, an empty supermarket was beautifully transformed into the perfect afterparty spot, filled with junk food :) , great energy, and the best vibes.
(CLIENT) PUMA
(CLIENT) PUMA
(DIRECTOR & PHOTOGRAPHER) URSA PREMIK
(DIRECTOR & PHOTOGRAPHER) URSA PREMIK
(PRODUCTION) FALCA
(PRODUCTION) FALCA
(YEAR) 2025
(YEAR) 2025