For our friends at Puma, we took on a high-speed challenge: producing dynamic visual material for their running line. Our mission was to capture the raw energy of urban running and bring it to life on the vibrant streets of Barcelona. We worked at an incredible pace, scouting and securing some of the city's best locations in record time. This allowed our friend and talented photographer Carles Carabí to work his magic, creating compelling imagery that perfectly showcases both the performance of the gear and the athletic spirit of the city. It was a race against the clock to deliver, and we're proud to have won.

For our friends at Puma, we took on a high-speed challenge: producing dynamic visual material for their running line. Our mission was to capture the raw energy of urban running and bring it to life on the vibrant streets of Barcelona. We worked at an incredible pace, scouting and securing some of the city's best locations in record time. This allowed our friend and talented photographer Carles Carabí to work his magic, creating compelling imagery that perfectly showcases both the performance of the gear and the athletic spirit of the city. It was a race against the clock to deliver, and we're proud to have won.

(CLIENT) PUMA

(CLIENT) PUMA

(PHOTOGRAPHER) CARLES CARABÍ

(PHOTOGRAPHER) CARLES CARABÍ

(PRODUCTION) FALCA

(PRODUCTION) FALCA

(YEAR) 2025

(YEAR) 2025

PUMA RUNNING

PUMA RUNNING