A huge project for Puma Sportstyle, starring K-pop singer Rosé. We traveled to different locations to split the campaign into two parts, as it featured two distinct models of the “Speedcat” sneakers. The first model had a more subtle vibe, with blue and orange tones perfectly matching the location, the car, and the overall energy of the video. The second model was bold and full of character, so we took the campaign to one of the biggest junkyards in Madrid, where metal, smoke, and tires set the scene, and Rosé became unstoppable wearing the Speedcat sneakers.