PUMA ULTRA FUEL YOUR FAST

When KODE and 20(SOMETHING) needed a production partner on the ground to bring Gabriel Boyer's vision to life, they called us.

FALCA handled the full service production across two locations — Barcelona and Munich. That meant building two separate production engines in parallel: local crews, locations, casting, art direction, styling, logistics, and continuous coordination with the client and agency team throughout. Two Production Managers. Two 1st ADs. One cohesive shoot.

The campaign — built around the collision of Formula 1 and football — demanded precision at every level. Thermographic heat mapping, speed warping and lenticular lens work don't happen by accident. Our job was to make sure the right infrastructure existed on both sets so that Gabriel and DOP Madison McKamey could focus entirely on what they came to do.

Beyond the shoot itself, the project extended across film, photography, animated graphics and custom helmets — assets now running across social, retail and stadium screens worldwide.